What began as the quiet passion of an 18-year-old fresh out of school in 2015 has, over the course of a decade, grown into a dream, a vision, and a full-time pursuit of beauty, meaning, and craftsmanship.

With my father by my side, we built this label — not in a boardroom, but in the moments between studies, jobs, and daily life, from our home. While I poured my heart into designing and creating, my dad, at the age of 50, taught himself the ins and outs of Instagram and even Whatsapp business — one feature at a time — just so he could keep things running when I couldn’t. We weren’t just building a brand; we were building something together. With each order, that we packed together and my father went to ship to the post office, it filled us with great pride knowing the happiness that it was going to bring to our client!

Ten years and over 20,000+ orders later, we felt it was time for a new chapter. A name that felt as timeless as the pieces we create. A presence that could help our jewellery travel further, and touch more lives. That’s how our beloved Panache and Couture evolved into Moon Smith — a name that reflects both our roots and our dreams.

At Moon Smith, we believe jewellery isn’t just an accessory — it’s a keeper of stories, a witness to moments, and a reflection of emotion. We’re here to craft pieces that aren’t just beautiful, but deeply personal.

Thank you for being a part of our journey.